John Lewis Gaddis, the distinguished historian of the Cold War, has for almost two decades co-taught grand strategy at Yale University with his colleagues Charles Hill and Paul Kennedy. Now, in On Grand Strategy, Gaddis reflects on what he has learned. In chapters extending from the ancient world through World War II, Gaddis assesses grand strategic theory and practice in Her...(展开全部)

约翰·刘易斯·加迪斯(John Lewis Gaddis)，著名的冷战史学家和大战略研究家，曾被《纽约时报》称作“冷战史学泰斗”，现为耶鲁大学罗伯特·A.拉韦特讲座教授，，2005年获美国“国家人文奖章”，著有经典作品《冷战》(甲骨文出版)、《遏制战略》、《长和平》等。凭借《乔治·凯南传》荣获2012年普利策奖。

约翰·刘易斯·加迪斯(John Lewis Gaddis)，著名的冷战史学家和大战略研究家，曾被《纽约时报》称作“冷战史学泰斗”，现为耶鲁大学罗伯特·A.拉韦特讲座教授，，2005年获美国“国家人文奖章”，著有经典作品《冷战》(甲骨文出版)、《遏制战略》、《长和平》等。凭借《乔治·凯南传》荣获2012年普利策奖。

From 1556 until his death in 1598, Philip II of Spain ruled the first global empire in history. This book investigates the strengths and weaknesses of Philip's strategic vision, the priorities that underlay his policies, the practices and prejudices that influneced his decision-making, and the external factors that affected the achievements of his goals. Geoffrey Parker begins ...(展开全部)

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena</p> With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the dema...(展开全部)

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena</p> With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the dema...(展开全部)

In this book, the distinguished writer Edward Luttwak presents the grand strategy of the eastern Roman empire we know as Byzantine, which lasted more than twice as long as the more familiar western Roman empire, eight hundred years by the shortest definition. This extraordinary endurance is all the more remarkable because the Byzantine empire was favored neither by geography no...(展开全部)

In this book, the distinguished writer Edward Luttwak presents the grand strategy of the eastern Roman empire we know as Byzantine, which lasted more than twice as long as the more familiar western Roman empire, eight hundred years by the shortest definition. This extraordinary endurance is all the more remarkable because the Byzantine empire was favored neither by geography no...(展开全部)

The Habsburg Empire (TM)s grand strategy for outmaneuvering and outlasting stronger rivals in a complicated geopolitical world The Empire of Habsburg Austria faced more enemies than any other European great power. Flanked on four sides by rivals, it possessed few of the advantages that explain successful empires. Its army was not renowned for offensive prowess, its finances wer...(展开全部)

The Habsburg Empire (TM)s grand strategy for outmaneuvering and outlasting stronger rivals in a complicated geopolitical world The Empire of Habsburg Austria faced more enemies than any other European great power. Flanked on four sides by rivals, it possessed few of the advantages that explain successful empires. Its army was not renowned for offensive prowess, its finances wer...(展开全部)